CHOOSE PLASTIC NEGATIVE
WITH WILDCLEAN
Un-muck the world!
OUR PLASTIC NEGATIVE PROMISE
REMOVING TWICE AS MUCH PLASTIC FROM THE WILD AS USED IN OUR BOTTLES
“We set out to create an entirely new kind of business. One in which we design waste out, at the get-go, and build a genuine net-benefit, triple bottom line enterprise, without compromise. Since the primary target of our mission (Un-muck the World!) is to eliminate single use plastic from homes, partnering with rePurpose Global goes straight to the heart of what we offer: a wild new way!”
— Richard Shirtcliffe, Co-Founder & Co-CEO
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. Having committed to eliminating plastic from our products, packaging and processes, other than the repurposing of waste plastic for our bottles, we established our current plastic footprint was negative. But wanting to go deeper, we committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
Through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities, we fund the elimination of twice as much plastic waste from oceans and landfills as we use in our up-cycled forever bottles.
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REDUCE
WildClean isn’t just a cleaning company. We’re an impact business. Being Plastic Negative is a forever commitment at the heart of our vision, which stretches well beyond eliminating single-use plastic from cleaning. That’s why we’re working with rePurpose Global. They are integral to our development of a future roadmap that eliminates single-use plastics from homes, worldwide, and building a genuinely circular business.
OUR SINGLE-MINDED GOAL IS THE ELIMINATION OF SINGLE-USE PLASTICS FROM THE WORLD. OUR REPURPOSE PARTNERSHIP ENABLES US TO TAKE THAT MISSION A STEP FURTHER.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste which would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
31,708kgs of Plastic Waste Diverted From Oceans and Landfills Annually
40Waste Workers & Family Members Provided with Additional Income
15,854,288Single-Use Plastic Pouches Removed
From Nature
WILDCLEAN’S PLASTIC NEGATIVE JOURNEY
STEP 1: SUSTAINABLE SOURCING
Through relationships with like-minded, eco-driven suppliers and partners, we are proud to be leading this revolution in the cleaning industry. In our formulations we are meticulous about ingredient sourcing, and packaging, ensuring that we use only natural ingredients, 100% home compostable packaging (for zero downstream waste), zero plastic, zero water, and a direct-to-customer business model that vastly reduces our carbon footprint.
STEP 2: THE PLASTIC NEGATIVE SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, WildClean has gone Plastic Negative. Through our partnership, we go above and beyond by eliminating two times our plastic footprint, reversing the trajectory of the impact of plastic pollution. Time isn’t on our side - that’s why we need to do all we can to address this challenge, urgently. To quote Sir David Attenborough, “We don’t need to worry about what we can do; we merely need to do what we can.”
STEP 3: THE FINAL DESTINATION
In addition to becoming certified Plastic Negative, WildClean is carbon negative, toxin free, uses 100% home compostable packaging and zero plastic beyond the upcycled forever bottles, and delivers to the door.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
