GO PLASTIC NEGATIVE
WITH V-DOG
Saving animals and the planet, one pup at a time.
OUR PLASTIC NEGATIVE PROMISE
REMOVING TWICE AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“Our core mission at v-dog is helping create a sustainable world without animal cruelty, and partnering with rePurpose Global is another step toward realizing that future.”
— Darren Middlesworth, CEO, V-Dog.
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we were in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of twice as much plastic waste as we produce from oceans and landfills through our collaboration with vetted rePurpose Impact Projects that are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Negative is a continuous commitment. That’s why we are working with rePurpose Global to develop a roadmap for the future to reduce the use of virgin plastics in our products — and build a more circular business and delivery model.
OUR TEAM OF VEGANS IS DEDICATED TO SAVING ANIMALS AND THE ENVIRONMENT.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
3144lbs of Plastic Waste Diverted From Nature Annually
37Waste Workers & Family Members Provided With Additional Income
7,13,000Single-Use Plastic Pouches Removed From Nature Annually
V-DOG’S
PLASTIC NEGATIVE JOURNEY
STEP 1: SUSTAINABLE SOURCING
A vegan dog, like a vegan human, leaves behind a much smaller environmental “paw print”. Through our partnership with rePurpose, we can now preserve more of our planet's resources.
STEP 2: THE PLASTIC NEGATIVE SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, v-dog has gone Plastic Negative. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontline.
STEP 3: THE FINAL DESTINATION
We’re committed to protecting all animals, not just pets, and going Plastic Negative with rePurpose Global is another way we can save and support animals by limiting our environmental impact on the planet.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
