CHOOSE PLASTIC NEGATIVE
WITH REVERIE
Clean haircare for all humans.
OUR PLASTIC NEGATIVE PROMISE
REMOVING TWICE AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“Sustainability has been at the core of our DNA since inception - from ingredient sourcing, to the people who are employed along our supply chain- it all matters. Our partnership with rePurpose has allowed us to take responsibility for our plastic footprint in an impactful way that wasn't possible before.”
— Garrett Markenson, Founder + Hillary Markenson, President
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of twice as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Negative is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.
GOOD FOR YOUR HAIR,
GOOD FOR THE PLANET.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste which would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
5,230kgs of Plastic Waste Diverted From Oceans and Landfills Annually
15Waste Workers & Family Members Provided with Additional Income
1,186,144Single-Use Plastic Pouches Removed
From Nature
REVERIE’S PLASTIC NEGATIVE JOURNEY
STEP 1: SUSTAINABLE SOURCING
We believe creating any product comes with distinct environmental responsibilities. From the initial concept to ingredient sourcing, formulation, packaging, in-house codes and eventual end-of-life, we thoughtfully consider every decision in order to mitigate our impact on the planet. Through relationships with like-minded, eco-driven suppliers and partners, we are proud to be leading and encouraging this methodology within the beauty industry. In our formulations, we are meticulous about ingredient sourcing and favor regenerative, biodynamic, and organic farming to ensure natural resources do not cause undue stress on the ecosystem. Our concentrated formulas also allow our products to last longer, meaning less purchases over time.
STEP 2: THE PLASTIC NEGATIVE SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Reverie has gone Plastic Negative. Through our partnership, we go above and beyond by eliminating two times our plastic footprint, reversing the trajectory of the impact of plastic pollution. Time is not on our hands - and that’s why we need to do all we can to address this urgent challenge.
STEP 3: THE FINAL DESTINATION
In addition to becoming certified Plastic Negative, REVERIE is carbon neutral, utilizes plastic-free shipments and in 2021 transitioned all plastic packaging to 100% PCR. As packaging technology advances, REVERIE will continue to innovate.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
