GO PLASTIC NEGATIVE
WITH PRIMA
To uplift science and nature to advance health and cultivate collective wellbeing.
OUR PLASTIC NEGATIVE PROMISE
REMOVING TWICE AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“We belong to the earth. We are intimately connected to nature, and we feel the deepest responsibility to leave it in a better, healthier place. We know that everything we do - and every product we make - has an impact. It is our duty to positively contribute to a thriving planet for future generations to come and rePurpose Global is the perfect partner to help us go the final mile.”
— Christopher Gavigan, Laurel Angelica Myers and Jessica Assaf, Prima Co-Founders
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we were in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of ocean and nature-bound plastic waste.
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FINANCE
We fund the elimination of as much plastic waste as we produce from oceans and landfills through our collaboration with vetted rePurpose Impact Projects that are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Negative is a continuous commitment. That’s why we are working with rePurpose Global to develop a roadmap for the future to reduce the use of virgin plastics in our products — and build a more circular business and delivery model.
FROM OUR PRODUCTS TO OUR PACKAGING, WE’RE DEDICATED PLANET UPLIFTERS.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
2,774kgs of Plastic Waste Diverted From Oceans and Landfills annually
50Waste Workers & Family Members Provided with Additional Income
1,387,000Single-Use Plastic Pouches Removed From Nature
PRIMA’S
PLASTIC NEGATIVE JOURNEY
STEP 1: SUSTAINABLE SOURCING
We, at Prima, believe businesses have a responsibility (and an opportunity) to create positive social and environmental impact. Sustainability for us means a deep level of care, commitment, and action to soil, water, plant, and human health, with a core focus on minimizing impact on resources. We put sustainability at the core of everything we do - from the sourcing of our ingredients to processing and packaging.
STEP 2: THE PLASTIC NEGATIVE SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Prima has gone Plastic Negative. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontline.
STEP 3: THE FINAL DESTINATION
In addition to being Plastic Negative Certified, we’re proud to be the first CBD brand to be EWG Verified, as well as a Certified Carbon-Neutral Business. It is no longer enough to simply offset what’s equivalent to our ecological footprint. Instead, we need to go beyond mitigating our harm and so we will continue to work towards larger sustainability goals as we scale.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
