GO PLASTIC NEUTRAL
WITH FLYTE.70
A Fresh Approach to Grown-up Beauty
OUR PLASTIC NEUTRAL PROMISE
REMOVING AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“As a beauty brand that is moving away from the use of virgin plastic, we felt immediately empowered to be able to do the right thing by partnering with rePurpose Global. This is a fantastic opportunity to educate our customers on why this is such an important step, not just for them or us as a brand. But for the greater good of humanity and for the health of our hurting planet.”
— Carolyn Barber and Elena Frankel, Co-Founders of Flyte.70
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Neutral is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and building a more circular business and delivery model.
MINDFUL MESSAGING
+
MODERN LUXURY
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
118.21lbs of Plastic Waste Diverted From Oceans Annually
10+Waste Workers & Family Members Provided with Additional Income
10,720Single-Use Plastic Bags Removed From Nature
FLYTE.70’S
PLASTIC NEUTRAL JOURNEY
STEP 1: SUSTAINABLE SOURCING
We also understand that there’s just one Earth. All of our shipping materials are 100% recyclable. Most of our packaging is made with up to 30% PCR material. Some have a refillable option, while others use aluminum to offset the use of virgin plastic. We’re are actively working with our manufacturers to find new ways to be more sustainable. Partnering with rePurpose Global makes perfect sense for us as we continue to work with our manufacturers to further minimize our use of virgin plastic.
STEP 2: THE PLASTIC NEUTRAL SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, we have gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.
STEP 3: THE FINAL DESTINATION
As our customers continue to evolve, so shall our practices. We continue to push our manufacturers for more viable options such as increased PCR, aluminum, paperboard and refillables as we move away from the use of virgin plastic. Becoming Plastic Negative is also a big goal for our two-year plan.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
