GO PLASTIC NEUTRAL WITH
FERA PETS
Premium pet supplements made from a thoughtful blend of Eastern and Western ingredients
OUR PLASTIC NEUTRAL PROMISE
REMOVING AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“At Fera Pets, our mission is to help your pet live a long, healthy, and happy life — that includes doing our part to support the earth we share. Our partnership with rePurpose Global reflects our dedication to decrease our plastic pawprint while removing as much plastic waste from the environment and providing ethical wages for underserved communities around the world.”
— Dr. Michelle Dulake, Co-founder and CEO
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Neutral is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.
Our mission is twofold: to help your pet live a long, healthy, and happy life, while also playing our part in supporting the earth we share.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
26,243lbs of Plastic Waste Diverted From Landfills Annually
61Waste Workers Provided with Additional Income
1.9 millionEquivalent Plastic Bags Removed from Nature
FERA PETS’ PLASTIC NEUTRAL JOURNEY
STEP 1: SUSTAINABLE SOURCING
Fera believes that sustainability is not just an option but a responsibility, which is why it is built into our decision making process at every level. From the ingredients we source, to the packaging it arrives in, and each strategic partner involved along the way - it is important that we are working in alignment with our company values and the values of our customers.
STEP 2: THE PLASTIC NEUTRAL SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Fera Pets has gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.
STEP 3: THE FINAL DESTINATION
Sustainable packaging is a complex issue that requires innovative thinking, thoughtful conversations and widespread collaboration. Fera has committed to transitioning to 100% recyclable packaging by 2025 while simultaneously implementing practices that will reduce our virgin plastic use over time.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the World's First Plastic Credit Platform dedicated to making planetary action delightfully accessible for purposeful companies of any size, anywhere. Our one-stop solution empowers your business to become Plastic Neutral today by empowering innovators on the frontlines of fighting for our planet's future.
Since 2017, we've created environmental impact for people across 26 countries and hundreds of purposeful brands, ranging from up-and-coming SMEs to global Fortune 500s. On behalf of our global coalition, we now eliminate millions of pounds of plastic waste every year, and in doing so, rePurpose Global is positively impacting and touching the lives of marginalized waste workers and community members worldwide.
